If you’re new to search engine optimization (SEO), the technical jargon and strategies can seem overwhelming. However, there are some basic SEO concepts and best practices that even non-technical folks can understand and implement to boost their website’s visibility. Eventually each of these sections will link out to newer, more in depth articles related to their subtopic. For now, let’s start to broadly examine key SEO topics:
Here are a few key SEO points to focus on:
1. Optimize Your Content
Great content is still king in SEO. Write pages with relevant, targeted keywords but in a natural way real people would search. Include important keywords in your title, headers, images and alt text. Strive for high-quality, engaging content that answers user questions – search engines and readers will appreciate it.
2. Internal Linking
Help search engines crawl and index all your pages by connecting related content internally. Add links between category pages, blog posts, and other sections for a cohesive user experience. The search engines see these as vote of confidences for important pages on your site.
When people engage with and share your content on social media, it sends signals to search engines that your site provides value. Actively publish content to profiles and encourage followers to share using compelling headlines and images. Track engagement for insights on popular topics.
4. Get Backlinks
External sites linking to yours is a strong ranking signal. Ask relevant local businesses and organizations if they’ll link to related content from your site. You can also reach out to influencers in your industry to request backlinks when pitching story ideas.
5. Analytics Tracking
Google Analytics allows you to view key metrics like traffic sources, visitor locations, and top pages/posts. Regular tracking helps you optimize further based on what’s popular or underperforming. You’ll also get alerts on rank changes or issues to address.
Start with these basics and don’t be afraid to experiment. SEO is an ongoing process but these tactics can help boost your online presence without advanced technical skills.