I’m a big user of Google Search Console, well more specifically SEOGets lately, but they use GSC data… The “average position” metric always drives me nuts because I intuitively believe it should mean something that IT DOES NOT MEAN… Google’s “average position” metric in Search Console is a bit tricky and can indeed feel confusing […]
In the world of digital marketing, boosting your visibility is crucial for success. While some may be tempted by “black hat” techniques or “spamdexing,” smart businesses know that working with an SEO specialist is the key to sustainable growth. Gone are the days when a simple “banner ad” or “hyperlink” could guarantee traffic. Today, effective […]
All About a Website’s Internal Linking Internal linking is a crucial aspect of SEO that helps with site navigation, distributes page authority, and improves user experience. Here’s a breakdown of how to effectively implement internal linking on a regular website: 1. Understand the Types of Internal Links Navigational Links: These are links that appear in […]
Writers Beware? Or Writers Prepare! As an SEO consultant with over 15 years in the industry, I’ve seen first-hand how online content is evolving. The rapid advancement of artificial intelligence will undoubtedly change the game, especially for lower-quality, commoditized writing (Such as found on Fiverr and UpWork). AI is getting smarter at generating content on […]