Plumbing company owners, as an SEO consultant with years of experience helping skilled trades businesses grow, I have some recommendations for increasing your inbound leads through search engine optimization.
First, make sure your website is optimized to convert visitors into customers. Build quality, educational content that addresses common plumbing issues geographically for your service area. Create landing pages for specific services like drain cleaning, water heaters, sinks and tubs so customers can easily find what they need. You’ll often hear about adding ‘calls to action’, that really just means you must make sure your phone number is visible (and clickable), and have convenient online forms ready for visitors to send their requests through. You’d be surprised how many people prefer to communicate with a plumber via email!
It’s also important to claim and verify your business profiles on Google, Bing, Facebook and other directories to gain more exposure. I’ve helped numerous clients expand their online footprint and establish expertise by ensuring they’re easy to find across major platforms.
Link building is another key element – my strategies have boosted past client websites in local search rankings by securing links from neighborhood review sites and relevant business directories. I’d focus links on your service pages to drive targeted traffic.
By implementing a full SEO plan including on-page optimization, content development, business profiles and links, I’m confident I could help increase your plumbing company’s leads from search. Many of my former clients experienced dramatic website growth after putting these techniques to work.
Does this overview make sense? I’d be happy to provide a customized proposal once we discuss your specific goals and market. My approach has worked well for many plumbing businesses in the past.